Friday, January 2, 2009

Art of Elevator Pitching

Elevator Pitching is the art of getting your point across to an executive in less than 60 seconds, i.e. about the time you have with an executive in an elevator.

This website is a place where enterpreneurs have to pitch their products to the audience in less than 60 seconds. Some of the pitches are really great. Check it out !

I remember my mentor once telling me the importance of "back-of-envelope" or "back-of-napkin" presentations to executives and this seems to be the same concept but on steroids. It makes a lot of sense, especially for IT Security guys where the investments don't always translate to a predictable ROI.